Isabelle Burns

CV

Content Designer

Green Network Energy

March 2020 - Present

  • Maintained all responsibilities from previous roles. Became involved in interviewing and selecting new internal hires and mentoring them.

  • Assisting with PPC & Display campaigns on Google Adwords and Teads. Writing copy, designing assets and measuring performance.

  • Lead multiple projects end-to-end including developing brand assets, style and content guidelines. Collaborate across different departments to ensure digital solutions were consistent with brand & style guidelines.

  • Collaborated and liaised with external developers and programmers to design and develop a chatbot. Used JIRA to track, plan and analyze performance.

Creative & Copywriter

Green Network Energy

March 2019 - March 2020

  • Write user-centred content for the website Help Centre based on Google Analytics and user feedback. Achieved a 14% drop in bounce rate and decreased the number of customer cases created via web form by 11%. 

  • Using Adobe Creative Suite to design and develop: wireframes, website landing pages, B2C emails, print & digital ads, social media, promotional materials and templates. 

  • Ownership of CEO’s Twitter since May 2019. Saw 2.3% MOMG.

  • Designing marketing collateral for Business Trade Shows including flyers, posters and branded materials. Creating eye-catching artwork for shell schemes and roller banners.

Copywriter Assistant

Green Network Energy

May 2018 - February 2019

  • Write and edit for SEO, web pages, social media, marketing & service emails (B2B, B2C), press releases, and internal comms. 

  • Continous reporting of marketing KPIs using Google Analytics & Data Studio. Report weekly on online presence and oversee aspects such as Trustpilot invites and service reminders.

  • Set up and ownership of the GNE blog. Collaborate with Department Heads and Managers on topic-specific blog posts.

  • Translated press releases, news articles, job specs and other written texts from Italian to English. 

 

Software

 

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe XD

Adobe After Effects

WordPress

MailChimp

Google Analytics

Google Ads

Google Data Studio

Office 365

JIRA

Skillset

Creating, developing & following brand identity & guidelines

Advanced design knowledge in colour theory, grids, layout & typography

Digital design for emails, landing pages, banners, ads and social content

Copywriting, content design & creative strategy

Good knowledge of SEO and PPC

Managing design projects from concept to completion

Basic understanding of UI/UX, including wire-framing

Good understanding of HTML, CSS & responsive web design

 

Certifications

Digital Skills: User Experience

Issued August 2020

Google Ads Search Certification

Issued August 2020

Google Analytics for Beginners

Issued April 2020

Codeacademy: Introduction to CSS

Issued October 2019

Codeacademy: Introduction to HTML

Issued September 2019

 

Education

University of Greenwich
London

2015 to 2017

CertHE: BA (Hons) Graphic & Digital Design

University of the Creative Arts
Rochester

2014 to 2015

Pass: Foundation Diploma in Art & Design

Maidstone Grammar School for Girls

2007 to 2014

A-Levels: A, A, B in English, Media & Textiles

 
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