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Isabelle Burns


Content Designer

Green Network Energy

March 2020 - Present

  • Maintained all responsibilities from previous roles. Became involved in interviewing and selecting new internal hires and mentoring them.

  • Assisting with PPC & Display campaigns on Google Adwords and Teads. Writing copy, designing assets and measuring performance.

  • Lead multiple projects end-to-end including developing brand assets, style and content guidelines. Collaborate across different departments to ensure digital solutions were consistent with brand & style guidelines.

  • Collaborated and liaised with external developers and programmers to design and develop a chatbot. Used JIRA to track, plan and analyze performance.

Creative & Copywriter

Green Network Energy

March 2019 - March 2020

  • Write user-centred content for the website Help Centre based on Google Analytics and user feedback. Achieved a 14% drop in bounce rate and decreased the number of customer cases created via web form by 11%. 

  • Using Adobe Creative Suite to design and develop: wireframes, website landing pages, B2C emails, print & digital ads, social media, promotional materials and templates. 

  • Ownership of CEO’s Twitter since May 2019. Saw 2.3% MOMG.

  • Designing marketing collateral for Business Trade Shows including flyers, posters and branded materials. Creating eye-catching artwork for shell schemes and roller banners.

Copywriter Assistant

Green Network Energy

May 2018 - February 2019

  • Write and edit for SEO, web pages, social media, marketing & service emails (B2B, B2C), press releases, and internal comms. 

  • Continous reporting of marketing KPIs using Google Analytics & Data Studio. Report weekly on online presence and oversee aspects such as Trustpilot invites and service reminders.

  • Set up and ownership of the GNE blog. Collaborate with Department Heads and Managers on topic-specific blog posts.

  • Translated press releases, news articles, job specs and other written texts from Italian to English. 



Adobe Photoshop Icon

Adobe Photoshop

Adobe Illustrator

Adobe Illustrator

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Adobe InDesign

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Adobe XD

Adobe After Effects Icon

Adobe After Effects

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Google Analytics Icon

Google Analytics

Google Ads

Google Ads

Google Data Studio

Google Data Studio

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Office 365

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Creating, developing & following brand identity & guidelines

Advanced design knowledge in colour theory, grids, layout & typography

Digital design for emails, landing pages, banners, ads and social content

Copywriting, content design & creative strategy

Good knowledge of SEO and PPC

Managing design projects from concept to completion

Basic understanding of UI/UX, including wire-framing

Good understanding of HTML, CSS & responsive web design



Digital Skills: User Experience

Issued August 2020

Google Ads Search Certification

Issued August 2020

Google Analytics for Beginners

Issued April 2020

Codeacademy: Introduction to CSS

Issued October 2019

Codeacademy: Introduction to HTML

Issued September 2019



University of Greenwich

2015 to 2017

CertHE: BA (Hons) Graphic & Digital Design

University of the Creative Arts

2014 to 2015

Pass: Foundation Diploma in Art & Design

Maidstone Grammar School for Girls

2007 to 2014

A-Levels: A, A, B in English, Media & Textiles